Indiegogo Launches ‘InDemand,’ Enabling Campaigns to Transition from Crowdfunding to Commerce

Jan 09, 2015

Dozens Have Opted in to Pilot Program, Generating Millions of Dollars

SAN FRANCISCO, January 6, 2015 – Indiegogo announces InDemand, a new service that enables campaign owners to seamlessly transition into the next phase of operations including accepting product pre-orders, customer acquisition and earnings growth.

In just ten weeks, the pilot program of the service generated millions of dollars for dozens of participants. InDemand is now available to any project that meets its full funding goal.

The benefits of InDemand include:

Customer Acquisition & Pre-Orders: Capture profitable customers and take product pre-orders from around the world
Turn-Key Solution: Easily manage customer analytics and data, ongoing communications, orders from a single platform
Leverage SEO: Maintain exposure, SEO and links built during the campaign, without having to start elsewhere from scratch
Continued Promotion: Capitalize on existing web traffic to the campaign page as well as leverage Indiegogo’s email newsletter, social media channels and other tools that reach an engaged global audience

“InDemand gives our customers the turn-key solution they have been asking for to reach a larger audience and move into the next phase of their company’s lifecycle,” said Indiegogo CEO Slava Rubin. “Results from the pilot are strong and we are excited to roll out InDemand globally.”

Geek Pulse has already generated more than $1.4 million in product pre-orders through InDemand, surpassing the initial $1.1 million raised during their campaign (https://www.indiegogo.com/projects/geek-audio-a-crowdsourced-high-rez-sound-system).

“After Geek Pulse raised a staggering $1.1 million, interest in our entire product portfolio really began to take off,” said Gavin Fish, vice president at LH Labs, the parent company of Geek Pulse. “InDemand has enabled us to raise an additional million dollars and now we’ve enrolled Geek Wave, another multimillion dollar campaign, into the program.”

Other notable companies and startups already using InDemand include:

Indiegogo has had a banner year. Following a $40 million Series B fundraising round last January, Indiegogo has introduced a number of new products, features and innovations designed to improve the user experience. In the past 12 months, Indiegogo has launched a redesigned website and iPhone and Android apps. The company is the first crowdfunding platform to incorporate Apple Pay, providing Indiegogo’s global customer base with a one-touch way to fund ideas that matter to them, wherever they are and whenever they want. And last month, Indiegogo launched Indiegogo Life, a new personal fundraising site with a 0% Indiegogo fee.

About Indiegogo

Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. Indiegogo is an open platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo.

The post Indiegogo Launches ‘InDemand,’ Enabling Campaigns to Transition from Crowdfunding to Commerce appeared first on GoodCrowd.info.

Superpowers for Good

Discussion about this post