Press Release – BLOOMINGTON, Ind. — IU Day was a resounding success, reaching 9.4 million people on social media with the hashtag #IUday and attracting nearly 17,000 unique visitors to the IU Day website in 24 hours.
Final results for IU Day — Indiana University’s first-ever, 24-hour event promoting participation, university pride and giving — are still being tabulated, but more than 5,500 IU alumni and friends gave approximately $11.2 million in support of IU system-wide.
“IU Day surpassed our expectations,” said Dan Smith, IU Foundation president and CEO. “Whether you were physically on one of IU’s eight campuses or tuning in from another continent, we were united in our support for IU. We watched fun and educational programming, learned about and from the incredible breadth of IU, and showed gratitude and school spirit on social media. Alumni and friends who shared a favorite IU memory or story of how IU impacted their lives provided real-time proof that every single gift to IU makes…