This post was originally produced for Forbes.

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When anyone seeks to reinvent the grocery business in light of both the wreckage left by WebVan and the presence of Amazon with Whole Foods in the market, it is hard to conceive success for a well-capitalized upstart. When the entrepreneur is a 24-year-old college dropout, the temptation to dismiss him grows. Chai Mishra is launching a consumer-owned cooperative to provide online groceries with confidence bordering on hubris, but backers including Y Combinator and the San Francisco 49ers are betting on his new platform, simply called Move.

Mishra sees two primary problems with the current food distribution business. First is unequal access to food. Second is the exploitation of food producers, especially smallholder farmers both in the U.S. and around the world.

He argues that the existing supply chain for food makes it unnecessarily expensive to consumers and rewar…

Hubris? 24-Year-Old Entrepreneur Seeks To…

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