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Devin: What is your superpower?
Steve: I don’t let any discomfort… be a factor in my performance.
Aptera has been guided from the beginning by a simple idea: use the least possible energy to travel from point A to point B. That guiding principle shapes everything about the vehicle’s radical design. As Steve Fambro explained in today’s episode, “Aptera is about using the least amount of energy to go from point A to point B,” emphasizing that efficiency isn’t a feature of the car, it is the car.
Steve, Aptera’s co CEO and co founder, walked through the engineering mindset that makes their approach unique. As an electrical engineer, he thinks in terms of systems and losses, so the team engineered the vehicle from the ground up to minimize drag and weight. The result is a three wheeled, solar integrated EV that consumes just 100 watt hours per mile, less than half of what even skilled hypermiling drivers typically achieve. Steve put it simply: “The low drag, the lightweight, and the integrated solar... those are the three parts of the equation to give it that magic.”
As reservation holders continue to express enthusiasm, Steve’s real world perspective keeps the story grounded. The team is focused on scaling responsibly, leaning on experienced partners like Roush to engineer critical elements for mass production. Aptera’s early journey wasn’t linear. Steve and his co founder Chris faced misalignment with hired leadership and ultimately watched the original company collapse while they pursued other ventures. Returning with lessons learned, new battery capabilities, and a stronger market, they rebuilt Aptera on firmer foundations.
Today the world is meeting them where they are. Their reservation count exceeded early expectations almost overnight. Media attention, including a recent appearance on Jay Leno’s show, signaled not just curiosity but genuine enthusiasm.
The story of Aptera represents more than another EV. It reflects a reframing of what efficient transportation can look like and illustrates how a focused engineering question can lead to reshaping an entire market.
tl;dr:
Aptera Motors is revolutionizing EVs with hyper-efficient, solar-powered vehicles designed for maximum energy efficiency.
The vehicle’s aerodynamic shape and lightweight materials minimize drag and energy consumption.
Aptera’s integrated solar panels can add up to 40 miles of range per day.
Thousands of preorders signal strong demand as Aptera prepares for production next year.
Steve Fambro’s focus on efficiency and perseverance drives Aptera’s mission for sustainable transportation.
How to Develop Self-Deprivation As a Superpower
Steve Fambro’s superpower is his ability to deprive himself of comforts for as long as necessary to finish a job. Drawing from his military experience, Steve shared, “I don’t let any discomfort… be a factor in my performance.” He described how he can work in extreme heat or go without sleep, food, or rest when required. This skill allows him to focus on achieving his goals without distraction, no matter the challenges.
Steve recounted how this superpower helped him during Aptera’s early days, as well as in his previous ventures. For example, while working in the Middle East, he endured long hours in 120-degree heat alongside a construction crew, refusing to let discomfort slow him down. His willingness to push himself, even in challenging conditions, has been key to his success.
Tips for Developing the Superpower:
Practice self-discipline by intentionally depriving yourself of small comforts periodically.
Embrace stoic philosophy to build mental resilience and adaptability.
Focus on your goals rather than temporary discomfort to stay motivated.
Learn from experiences that push you outside your comfort zone, such as travel or challenging work conditions.
By following Steve’s example and advice, you can make self-deprivation a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Steve Fambro (he/him):
co-CEO/Founder, Aptera Motors
About Aptera Motors: Aptera’s mission is to create the most efficient transportation on the planet. We achieve this by leveraging breakthroughs in battery efficiency, aerodynamics, material science and manufacturing. Aptera is the first in a line of Solar Electric Vehicles (sEVs) being produced by Aptera Motors that are powered by the sun and won’t need charging for most daily use. We’re an efficiency-obsessed brand offering an array of safe, comfortable, and fun to drive vehicles.
Website: aptera.us
LinkedIn Profile: linkedin.com/company/apteramotors
Company Facebook Page: facebook.com/ApteraMotors3.0
Twitter Handle: @aptera_motors
Instagram Handle: @aptera_motors
Biographical Information: Venture partner and COO of Ocean Holding, an investment and development company dedicated to advancing the use of clean, renewable energy. Founder of Famgro; raised $8m to launch a super-efficient pesticide/herbicide-free indoor food-production system.
LinkedIn Profile: linkedin.com/in/steve-fambro-184b515
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