This post was originally produced for Forbes.
You can download an audio podcast here or subscribe via iTunes.
Ricardo Jose Bueso has a brother named Ricardo Juan Bueso. Really. His parents did that. To some, they are known as the two Ricardos.
Perhaps it was this unusual situation that inspired Bueso to look for ways to stand out and apart, to chart a unique course. He’s traveled the world, studying business administration in Texas, completing a degree as “Chef de Cuisine” in Guatemala, teaching English in Yemen, and then studying in both Miami, Florida and Shanghai.
Two years ago, Bueso and his brother Ricardo Juan, assembled a team and began developing a unique concept in social entrepreneurship. Their model is to sell responsibly-sourced, crafted products like soaps and candles via the web (nothing unique so far–wait for it) and let consumers set the price and then give the profits above a cost threshold to charity.
John Chung, an advisor to the startup called THX, says, “THX is offerin…