GlobalGiving Gamifies Crowdfunding For Nonprofits
GlobalGiving started nonprofit crowdfunding long before the term “crowdfunding” came into use. The platform is innovating again using “gamification” to give nonprofits meaningful incentives to follow best practices.
Britt Lake, Senior Director of Programs, explains, “GlobalGiving is using game theory, incentives, and behavioral economics to help our nonprofit partners increase their effectiveness and social impact on the ground. For the first time ever, organizations focused on listening to the people they serve, acting on what they hear by testing new ideas, and learning faster and more efficiently will be rewarded with more visibility and the chance for more funding through GlobalGiving’s crowdfunding community.”
“Vetted nonprofits in the GlobalGiving community earn points for activities around engagement (such as reporting on their work) AND effectiveness (ie listening, acting, and learning). The more points an organization earns, the higher it rises in GlobalGiving’s rankings, and the more likely that organization is to be recommended to a major donor, featured in a newsletter, or be highlighted in social media,” Britt adds.
On Thursday, August 6, 2015 at 1:00 Eastern, Britt will join me for a live discussion about new rules and their implications for nonprofits raising money on GlobalGiving. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
You can download an audio podcast here or subscribe via iTunes.
More about GlobalGiving:
Twitter: @globalgiving
GlobalGiving is the first and largest global crowdfunding community for social good. We make it possible for donors of all types and sizes to give to nonprofits of all types and sizes, anywhere in the world. We also give nonprofits access to the tools and training they need to raise more money and to become more effective at improving their communities.
Britt Lake
More about Britt Lake:
Twitter: @brittlake
As Senior Director of Programs, Britt oversees relationships with over 2,500 nonprofits, including managing all of GlobalGiving’s impact measurement, capacity building work, and disaster relief grantmaking. In addition to her seven years at GlobalGiving, Britt has worked at the Bill and Melinda Gates Foundation and with a variety of non-profits in Sierra Leone, South Africa, Kenya, and Zimbabwe. Britt holds a B.A. in International Studies from the University of North Carolina – Chapel Hill, a Master’s in International Relations from the University of Cape Town (South Africa), and a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.
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