#GivingTuesday 2016 Online Giving up 20%
Blackbaud reports $47.7 million in online U.S. donations and overall online donations up 31% from last year; continuing positive trend for the growing movement
Press Release – Charleston, S.C. (November 30, 2016) — Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced a 20% increase in online giving during #GivingTuesday compared to 2015. The company, whose systems process a majority of online donations made in the United States on #GivingTuesday, processed more than $47.7 million from over 6700 organizations that received at least one online donation.
“We are excited to see that overall donations continue to climb for organizations on #GivingTuesday,” said Mike Gianoni, Blackbaud president and CEO. “As a #GivingTuesday founding partner, we are proud that the movement continues to grow with donations that help fight hunger, eliminate homelessness, cure epidemics and much more. The movement’s core philanthropic message only gets stronger each year, with people embracing the meaning of #GivingTuesday and amplifying the holiday on social media. Blackbaud is honored to support and power this movement, and on behalf of our customers, we want to thank everyone who chose to be generous on this day.”
“The results of our online campaign showed us that people view #GivingTuesday as a day to make an impact by supporting causes that are important to them, and it’s up to us to show them that they can really make a difference in people’s lives by donating to Orbis,” said Paul Forrest, chief development officer at Orbis, an international nonprofit. “This year’s donations were matched dollar-for-dollar for the prevention and treatment of blindness.”
For #GivingTuesday 2016, Blackbaud provided key reporting, trend data and commentary throughout the day to assess the growth and impact of the movement. Key findings from Blackbaud’s #GivingTuesday 2016 analysis include:
#GivingTuesday Donations Grew in 2016
#GivingTuesday online giving grew by 317% since its creation in 2012
Online giving has jumped by 20% since 2015
Online donation volume grew by 31% compared to 2015
33% more nonprofit organizations received an online donation on #GivingTuesday 2016 compared to 2015
Technology Continues to Drive #GivingTuesday’s Success
Online average gift amounts exceeded $126
About 22% of online donations were on a mobile device
“2016 is the biggest year yet for #GivingTuesday,” said Steve MacLaughlin, Blackbaud’s vice president of Data and Analytics. “As we predicted, the movement continues to drive year-over-year growth. The positive trends displayed in our data proves the strength of the holiday’s message as more donors embrace the simplicity of using smartphone technology to contribute. About 22% of donations were made online and we expect that number to grow as time goes on.”
For more information about Blackbaud and #GivingTuesday, visit www.Blackbaud.com/GivingTuesday. To see photos of nonprofits and other change-makers that were highlighted throughout the day at Blackbaud’s Nasdaq command center and on the Nasdaq tower in Times Square, visit www.facebook.com/Blackbaud.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.
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