Daryl Hatton, the founder and CEO of Fundrazr, joined me to talk about the ways in which nonprofits can most effectively use crowdfunding.
He shares insights about the idea of micro-campaigns, targeting specific projects and outcomes with tiny fundraising goals of just a few hundred dollars. For instance, a pet adoption nonprofit will have more success, he says, raising money $500 at a time for a single pet adoption than raising tens of thousands to run the same program.
The key, of course, is to have a crowdfunding site that makes setting up new campaigns remarkably easy. Daryl says, look no further than FundRazr.
Preliminary Interview with Daryl Hatton, the CEO and Founder of FundRazr.
The following is a brief pre-interview that provides context for the recorded interview you may watch or listen to at the top of this article.
More about:
Twitter: @fundrazr
Facebook: https://www.facebook.com/fundrazr
Instagram: @fundrazr.me
Website: fundrazr.com
Daryl Hatton is the CEO and Founder of FundRazr.
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