Superpowers for Good

Superpowers for Good

Facebook, BBDO, Flight School Debut St. Jude Hall of Heroes Virtual Reality Experience to Help Raise Awareness for Children Battling Cancer At St. Jude Children’s Research Hospital

Devin D. Thorpe's avatar
Devin D. Thorpe
Dec 03, 2019
∙ Paid

Press Release – (MEMPHIS, Tenn. – December 3, 2019) – For the first time ever, St. Jude Children’s Research Hospital® has partnered with Facebook to launch the St. Jude Hall of Heroes, a virtual reality experience inspired by St. Jude patients and brought to life by creative agencies BBDO New York and Flight School. A 360 video of the experience narrated by actor Patrick Warburton is now available on Facebook and starting Dec. 6 the experience will be available for demo on Oculus Quest devices exclusively in select Best Buy stores. The VR experience will debut on the Oculus platform in early 2020.

The St. Jude Hall of Heroes features floating islands, each with a unique 60-foot tall statue representing a St. Jude patient. The experience allows viewers to explore the islands, walk up to the statues and hear directly from patients and their families, celebrating the noble stories of real St. Jude patients who fought for their lives against childhood cancer and other life-threatening dise…

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