Rahel Getachew, founder and Managing Director of Afrolehar, is working to change perceptions of Africa by building business bridges between the U.S. and Africa.
Rahel explains the problem, “The African continent has been seen as the dark and hopeless continent. There is a lack of linkages between US investment and African SMEs, a growing youthful continent that needs jobs to keep peace and security in the region and are missing platforms designed to solve these problems.”
She is working to address the lack of platforms focused on these problems. She says, “I started this business to strategically transform the image of Africa and contribute in strengthening North America- Africa relations. We provide integrated communications solutions through our advisory or in-house services, business development to penetrate and retain consumer markets in North America and Africa–based on client need–and manage creative productions for government, private sector and non-profit organizations.”
A vision…