Driven to Protect: Kimberly Evans Builds a Safer Rideshare for Women

After tragedy struck close to home, this entrepreneur launched Just Her Rideshare to make safety—not speed—the highest priority

Jun 19, 2025

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Kimberly Evans, Founder and CEO, Just Her Rideshare

Kimberly Evans never imagined she’d end up founding a rideshare company. But the seed of Just Her Rideshare, a women-centered transportation platform, was planted in her long-standing discomfort with getting into a car with a stranger. That discomfort turned into determined action after a tragedy that shook her to the core.

“I had never taken a rideshare due to my fears around safety,” Kimberly says. “I lost a friend to a brutal murder and it left me feeling unsafe in getting into cars with strangers.”

As she began exploring business opportunities, the rideshare industry came up on her radar. What she discovered in her research confirmed her worst fears—and gave her a mission.

“I found there were other women impacted by my fears and seeing the horrific things happening in the industry,” she explains. “It was one story in particular that shook me differently.”

That story was the 2019 murder of Samantha Josephson, a University of South Carolina student who mistakenly entered a car she believed was her Uber. She was abducted and brutally killed. “After that, I decided to move forward building Just Her Rideshare,” Kimberly says.

A Purpose Beyond Profit

Just Her Rideshare isn’t just a niche rideshare platform. It’s a community of women looking out for one another. The service prioritizes women’s safety and peace of mind—a sharp contrast to the leading platforms, where too many women have reported feeling unsafe or violated.

“Safety has become a huge issue for women in the rideshare industry,” Kimberly says. “Over 40% of women have had to report uncomfortable encounters, including serious sexual crimes and murder.”

She faults the industry’s inadequate background checks and a system that allows bad actors to slip through the cracks. “Because they’re so large, thousands of assaults may seem small, but to us, one is too many.”

Just Her Rideshare is built around a different vision: one where women can ride, drive, and work with confidence, knowing that safety isn’t just a checkbox—it’s a founding principle.

“We are more than a ride to the airport,” Kimberly emphasizes. “We are a community, building a trusted network of women taking care of each other and supporting each other, not just through transportation, but in community.”

A Founder Forged by Experience

Kimberly is no stranger to entrepreneurship. With more than 30 years of experience as a small business owner and two decades with the United States Postal Service, she brings a depth of grit and professionalism that’s rare even among seasoned founders.

Her background spans a diverse set of industries—fashion, fintech, software sales, healthtech, SaaS, quality assurance, and client support. As a four-time, fourth-generation entrepreneur, she has built and scaled businesses before. She even founded a call center that served clients in highly regulated industries.

Still, she knows entrepreneurship is not for the faint of heart. When asked what lesson she’d share with aspiring founders, she answers with the kind of hard-won wisdom that only experience can teach:

“‘Buckle up.’ You have to be cut from a different cloth to survive this entrepreneur path. But if you stick with what drives you, you will push past the hard stuff and see what the end will be—which is ultimately what you can do for others.”

She warns against shallow motivations. “If it is only for financial gain or to say how great you are, you will sink. There has to be more driving you, and there has to be stickability, especially during the hard times.”

For Kimberly, that “more” is deeply personal and deeply communal. She’s not just building a business—she’s creating a safety net for women who deserve better.

Fueling the Next Chapter

Just Her Rideshare has launched an equity crowdfunding campaign on WeFunder with the goal of raising $500,000 to fund its next phase of growth. With a minimum investment of just $100, anyone who shares the vision can become part of the movement.

“We launched to raise funding to launch the next three cities—D.C., Northern Virginia, and Nashville (Nashville being first),” Kimberly says. “We are excited about growing in the market and our team.”

While the campaign offers perks to investors, Kimberly is more focused on the deeper value of participation. “We want folks to see the real value is the investment in Just Her,” she says.

Community First, Always

The spirit of Just Her Rideshare is grounded in mutual care, safety, and empowerment. Unlike legacy rideshare giants, Kimberly’s company is building more than infrastructure—it’s building trust.

In an industry where speed, scale, and cost-efficiency have often overshadowed safety, Just Her Rideshare is a breath of fresh air.

“We are creating something different,” Kimberly says. “It’s not just about logistics or transportation—it’s about knowing that the person in the front seat sees you, values you, and respects you.”

For Kimberly Evans, Just Her Rideshare is more than a company. It’s a calling. And with the community rallying around her mission—through investments, partnerships, and shared purpose—she’s driving toward a safer future for women everywhere.

Kimberly Evans’s Bio

Kimberly Evans is a dedicated leader, entrepreneur, and advocate for social impact. With over 30 years of experience as a small business owner and a 21-year career with the United States Postal Service, she has built a diverse portfolio across multiple industries, including fashion, software sales, fintech, healthtech, SaaS, quality assurance, and client support. As a four-time, fourth-generation entrepreneur, Kimberly has a proven track record of building and scaling businesses, including founding a call center that served clients in highly regulated industries.

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