Discover more from Superpowers for Good
Digital Media Mavens Launch UPTOGOOD: A Video-Based Impact Campaign Network For #StoriesThatMatter
New social action network features videos from social change documentary filmmakers, nonprofits, social enterprises, activists, politicians, cause-oriented celebrities and the good-hearted
Los Angeles, CA – (January 12, 2016) – Mika Onishi, former president and publisher of Clique Media Group (parent company to Who What Wear), and her sister, Emi Onishi, product management executive formerly of MySpace Music and Fox Interactive Media, announce the launch of UPTOGOOD, a user-generated impact campaign platform that harnesses the power of social media and video-based story-telling to promote GOOD, and bring attention to #StoriesThatMatter. UPTOGOOD offers an easy way for good-hearted people to take action on what they just watched. It is a place where users are encouraged to “Watch. Get Inspired. ACT.”
The brand is driven by a great respect for the art of storytelling as well as action with the belief that video is a particularly powerful way to tell a story and to inspire the good-hearted. The platform’s key mission is to bridge this gap between inspiration and meaningful action.
UPTOGOOD aims to build a networked community for authentic engagement on topics critical to the world today – a hub for social awareness that could lead to long lasting change. The co-founders believe that a good story told, can be a powerful motivator to inspire social good. Via UPTOGOOD, the co-founders look to offer people a simple way to engage with a documentary or video that justmoved them – a place where the most impacting videos and docs of this time will live.
This new social impact destination allows anyone to create a campaign around an inspiring documentary, a simple DIY video clip, or anything in between.
FUNDit: Crowdfund (donate) for the cause, the creator of the content or both.
SIGNit: Sign a petition.
PROMISEit: Make a promise that will help the cause.
SHAREit: Spread the word via social media.
As a social network, users also have the chance to track their GOOD actions. Linked directly to their UPTOGOOD profile, this function tracks how much GOOD the campaigns you create and/or support send into the world. Users can also follow other users to discover campaigns and get to know people via the causes they care about.
From a business perspective, UPTOGOOD introduces a new paradigm for distribution and monetization that can complement more traditional forms of distribution for social change documentary filmmakers and other storytellers. By offering the FUNDit action for the content you just watched, content creators can, in lieu of putting up a paywall, let viewers “Watch First and then Pay” to better serve goals filmmakers of this genre often have in addition to monetization: to get the message out to as many people as possible, and to actually affect social change.
The platform launches with a campaign for UPTOGOOD itself which includes a SIGNit petition directed towards each of the top 10 celebrities and influencers on Twitter, Facebook and Instagram (ie: Taylor Swift, Kim Kardashian, and others) that capture our attention today. The petition calls on their good hearts to help bring attention to #StoriesThatMatter by donating their influences to UPTOGOOD and help shine light to their favorite impact campaigns.
UPTOGOOD’s current partners include: United Nations Foundation, The Muscular Dystrophy Association, Bring Change 2 Mind, ʻĀINA: That Which Feeds Us, Plastic Paradise: The Great Pacific Garbage, The Better to Live Project, Gravitas Ventures, The Film Collaborative, Merola Productions, LLC, Infidea Studios, Dress for Success, Direct Current Media,, Human Rights First, Keep A Breast, The United Nations Foundation, Bring Change 2 Mind, Open Eye Pictures, Hughes Foundation, Made in a Free World, American Cancer Society, Angela Sun, The Field Innovation Team, Animal Hope & Wellness Foundation, This Bar Saves Lives, Elle Communications, Matte Black, Kendall Almerico of DiMuro Ginsberg P.C., Attorneys At Law, Netsol Technologies.
For more information on UPTOGOOD, please visit www.UPTOGOOD.org or connect:
The post Digital Media Mavens Launch UPTOGOOD: A Video-Based Impact Campaign Network For #StoriesThatMatter appeared first on GoodCrowd.info.