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To Crowdfund Successfully, Think About More Than Money
Kathleen Minogue is passionate about using crowdfunding for social good. She created her business, Crowdfund Better, to help social entrepreneurs and nonprofits raise more money via crowdfunding.
Kathleen is a former teacher. She puts those skills to work today by helping people learn how to crowdfund for their cause or business.
Kathleen shared three tips with me that I’m honored to pass along to you.
To crowdfund successfully, think about more than money
1. It’s all about the network.
Crowdfunding is about the network, not the funding. This is what I find most people get backward. They focus on the funding and they miss the potential of their current crowdfunding efforts to fuel their social, creative or financial capital needs long beyond this initial campaign.
2. Crowdfunding isn’t free.
It costs time – yours, your team’s or a team you hire to help you. It’s also important to budget enough time ahead of your campaign launch to prepare your network. Technology moves our messages faster but trust is built in human time.
3. Crowdsource other resources.
Crowdfunding creates opportunities for people to contribute more than money to your campaign. Other types of capital (i.e. social, creative, intellectual, community, relationship) may be just as vital to the long-term success of your business, cause, or creative project.
On Thursday, January 5, 2017 at 3:00 Eastern, Kathleen will join me here for a live discussion about her tips for crowdfunding more successfully. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
Kathleen Minogue, courtesy of Crowdfund Better
More about Crowdfund Better:
Crowdfund Better provides crowdfunding education and strategic consulting to empower entrepreneurs, small businesses, nonprofits, and local communities to develop stronger networks for ongoing social, creative, and financial support. Crowdfund Better also develops crowdfunding educational tools and programs for business advisors and platforms.
Kathleen Minogue is a crowdfunding educator, speaker and strategic business consultant. After running her own successful crowdfunding campaign in 2012, she founded Crowdfund Better to guide entrepreneurs, small businesses, nonprofits, and creative artists on how to use crowdfunding strategically to help them attain their financial, marketing, and business goals. A thought leader in crowdfunding, Kathleen is particularly focused on utilizing crowdfunding to encourage entrepreneurship, economic development and job creation in local communities, especially for women and minorities.
Kathleen is a dynamic speaker who uses her skills as a former teacher and financial professional to run highly interactive workshops that address the needs of novice crowdfunders as well as experienced veterans, and has worked alongside project creators on highly successful campaigns on platforms ranging from Kickstarter and Indiegogo to niche platforms like Seed&Spark, Barnraiser and Hatchfund. Kathleen has been invited to speak at venues including: General Assembly, Impact Hub, Pepperdine University, the Director’s Guild of America, CAMEO, SCORE, SBA, the Global Crowdfunding Convention, Crowdfunding Deep Impact UK and Crowd Invest Summit.
Prior to Crowdfund Better, Kathleen spent time at JPMorgan where she helped build relationships with leading technology venture capitalists and worked as a consultant for an LA-based crowdfunding start-up.
Never miss another interview! Join Devin here!
Devin is a journalist, author and crowdfunding speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!
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