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Classy Introduces Classy PassportTM: The First Cross-Currency Fundraising Solution for Nonprofits
Starting today, U.S.-based nonprofits can instantly take their fundraising efforts global with Classy Passport.
Press Release – SAN DIEGO, Calif., Dec. 7, 2017 // On the heels of a record-setting #GivingTuesday, Classy, creator of world-class online fundraising solutions, is launching Classy Passport—the only international fundraising solution that offers “cross-currency” capability—allowing for multi-currency donations, multi-currency peer-to-peer fundraising, and international currency processing, all under one platform.
Classy Passport enables nonprofit organizations to instantly take their fundraising global, while providing worldwide supporters with a seamless giving experience for the causes they care about.
“The problems our nonprofit partners are solving are global in nature, so it’s no surprise that individuals around the world are looking to rally around these important causes,” said Scot Chisholm, Classy CEO and Co-Founder. “Nonprofits have been using disparate systems to manage their international fundraising efforts, hindering them from fully tapping into the potential of their global supporters. With Classy Passport, we’re excited to help them transcend those borders and engage supporters to raise funds seamlessly around the world.”
Classy Passport was created in collaboration with Room to Read, an organization focused on improving literacy and gender equality in education across 14 countries. Unable to identify a product on the market that could meet their international online fundraising needs, Room to Read saw a unique opportunity to work closely with Classy on creating the ideal solution.
“With Classy Passport, Room to Read now has the dynamic ability to harness our global investor base and provide a seamless and integrated experience all on one platform,” said Dr. Geetha Murali, Chief Development and Communications Officer, Room to Read. “We can now create a global fundraising campaign that accepts gifts in all of our major fundraising currencies, with the additional benefit of providing donation receipts in the currency the gift was made in.”
Classy Passport is designed to help any nonprofit go global, whether or not they have an existing international supporter base. For organizations like Room to Read that are already receiving international donations and/or operating in other countries, Classy Passport can streamline operations and overhead costs, consolidating their international giving efforts into a single platform, while allowing for international receipting and global brand consistency.
Conversely, organizations that have not yet tapped into an international supporter base can use Classy Passport to grow their movement globally—without the costs or risks often associated with global expansion.
Classy Passport also improves the global giving experience for supporters worldwide who are responding to global issues. By leveraging donors’ browser language settings to automatically convert the donate button into their native currency, as well as display their native currency and address fields during checkout, Classy Passport offers donors a more familiar giving experience.
International supporters are also able to create individual and team fundraising pages in over 130 currencies to encourage donations from their friends, families, and colleagues anywhere in the world, truly tapping into the global-scale networks people are fostering in today’s social and digital-first landscape.
“For example, a Room to Read supporter can commit to raising funds from Australia; set up a fundraising page to ask family and friends in London, San Diego, and France to make a donation; and each individual donor will be able to automatically interact with the page in their native currency, then receive a tax donation receipt in pounds, dollars, and euros, respectively,” Murali noted. “There’s no other platform for nonprofits that offers this in one place and under a single campaign.”
As part of the launch, Classy is waiving Classy Passport’s associated transaction fees until January 31, 2018, to empower clients to explore international growth opportunities and reach a broader network of supporters during the crucial year-end giving season.
To learn more about Classy Passport, visit https://www.classy.org/passport-international-fundraising.
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