Chapter 1: Market Returns May Disappoint and Elude You

I’m not a financial advisor; nothing I write in Superpowers for Good should be considered investment advice. You should seek appropriate counsel before making investment decisions.

Each Friday, I’ll be sharing my new book, How to Make Money with Impact Crowdfunding, exclusively with the “Impact Members of the SuperCrowd” (our paying subscribers). You can read last week’s chapter here.

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In this chapter, I’ll help you establish a benchmark against which to measure and compare impact investing’s financial returns. I’ll set an expectation I’ll use in this book and equip you to choose your own.

The stock market represents the value of ownership in a corporation called shares of stock that trade primarily on two exchanges, the Nasdaq and the New York Stock Exchange. A share of stock is a bit of ownership. So, if you own one share of Tesla stock, you can say that just like its famous founder, you “own Tesla.”