Business to Launch Crowdfunding Campaign for Start-Up of National Teen Driving Service
Deterring Teens from engaging in distracted, risky and life-threatening behaviors while driving is aim of business seeking to raise start-up funding through crowdfunding.
Santa Rosa, CA – October 21 – Felicia L. Jones, Founder of Be Our Eyes, LLC is set to launch a crowdfunding campaign on October 22, 2014 to fund the start-up of the national service for the parents of teen drivers. The goal of the Sonoma County based social enterprise is to reduce the number of people that die each year in automobile accidents where a teen driver in involved. The October 22, launch date coincides with National Teen Driver Safety week.
Jones states that Be Our Eyes is an extremely powerful, yet simple and cost-effective tool the parents of teen drivers can employ to greatly reduce their teen’s propensity to engage in distracted, risky and life-threatening behaviors by utilizing the eyes of the community. She believes the power of Be Our Eyes lies in providing the means for parents and the community to partner with a single agenda of deterring teens from engaging in the behaviors that cause accidents and fatalities while driving, thereby not only saving the lives of teens, but the public at large.
According to statistics provided by the National Highway Traffic Safety Administration, between 2005 and 2012 over 50,000 people died in automobile accidents where a teen driver was involved. Jones stresses that teen driving safety is not just a concern for the parents of teens, but all of us, as 59% of the people killed in that time period were people other than the teen drivers.
Jones’ innovative approach is to provide a 24” x 12” decal that adheres to the rear window of the vehicle the teen is driving. Each decal has an individual serial number for ease of reporting by the public and is made from a perforated material that allows one-way vision from inside the vehicle. When a member of the community witnesses a teen with the decal on their car behaving in a manner that parents should be made aware of, they may call Be Our Eyes, answer a series of questions about the incident and that information is provided to the parents by Be Our Eyes. The service maintains the anonymity of both the caller and the parents.
Jones is extremely sensitive to the fact that witnessing a teen driver engaging in risky behaviors will be observed by those who are most likely driving themselves. As distracted driving is an issue seen in all age groups, Jones does not want to advocate anyone talking on a cell phone while driving. Therefore, Be Our Eyes will have apps developed that will record the serial number and provide a timed reminder to call and report at a later time.
Jones points out that the Be Our Eyes service is little different in what it delivers in that if a parent never receives a report from the community, then the service is performing as intended. As a single mother for years, Jones wanted to make Be Our Eyes affordable and still provide a quality service. Be Our Eyes requires $60.00 to start and $10.00 a month thereafter with no contract.
A serious commitment has been made by Jones to the social aspect of her enterprise. She will be utilizing Becoming Independent, a North Bay Area community based service organization that helps people with disabilities live meaningful and productive lives for her shipping fulfillment and is providing seedling pines as rewards in the crowdfunding campaign. She also intends to commit to a percentage of profits that will go to charity after Be Our Eyes is viable and profitable.
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