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Devin: What is your superpower?
Joe: Curiosity.
Community revitalization doesn’t always start with big developers or city plans. Sometimes, it begins with a pair of brothers who love good design, care deeply about their city, and want to create spaces where neighbors can gather and belong.
That’s the story of Joe McCallum, co-owner of Rise Over Run, who is transforming the Sunnyslope neighborhood of Phoenix, Arizona, one building at a time. What began as an appreciation for mid-century modern architecture has evolved into a mission to bring new life to an overlooked community while preserving its authentic character.
“Sunnyslope is such a good example of that,” Joe said. “There’s been a community here that’s a little removed... it’s maintained a little bit of quirkiness and a little bit of its own character, and I think it deserves to be highlighted.”
Joe and his brother began by purchasing a distinctive 1960 mid-century modern building at 524 West Hatcher Road. Their goal was simple: to repurpose and reimagine it as something that could anchor local energy and pride. After experimenting with a furniture showroom, they’re now transforming the space into a taproom focused on Arizona-made beer and wine, complete with room for community events, art shows, and local gatherings.
But Joe’s vision extends beyond one building. Rise Over Run has already added another property across the street, now home to a coffee shop, art studio, and florist. Together, these spaces are becoming catalysts for a renewed sense of connection and belonging in Sunnyslope.
To help fund this mission, Rise Over Run is raising capital through a regulated investment crowdfunding campaign on Small Change, a platform that specializes in socially impactful real estate projects. This approach allows local supporters—not just accredited investors—to invest directly in the revitalization of their own neighborhood.
“For many people who may not be accredited investors or may not even know that that’s a thing to be, there’s a way to invest via crowdfunding,” Joe explained. “It allows a broader group from the community to feel like they are part of something they’re not only cheering from the sidelines, but actually supporting directly.”
That’s the essence of what makes Rise Over Run so special. It’s not just a real estate project—it’s a movement to empower community members to take part in shaping their environment. As Joe put it, it’s “a way to directly support seeing that happen in this community.”
You can learn more about the project—or even invest—by visiting s4g.biz/sunny, which links directly to Rise Over Run’s offering on Small Change.
tl;dr:
Joe McCallum shared how Rise Over Run is revitalizing Sunnyslope through community-driven real estate projects.
Joe explained his motivation to preserve the neighborhood’s quirky identity while creating vibrant gathering spaces.
He discussed Rise Over Run’s regulated investment crowdfunding campaign on Small Change, inviting locals to invest in their community.
Joe revealed that his superpower is curiosity, which drives him to explore ideas and uncover opportunities others might miss.
He encouraged listeners to nurture curiosity by staying open, following genuine interests, and challenging conventional paths.
How to Develop Curiosity As a Superpower
Joe’s superpower is curiosity, a natural drive to explore, learn, and uncover hidden potential. “Curiosity,” Joe explained, “is what...led me to what I’m doing now.” His insatiable desire to “turn over stones” and “pull the thread” has fueled his career as an investment analyst and now as a real estate developer. Whether it’s researching a neighborhood’s history or uncovering opportunities in forgotten buildings, Joe’s curiosity has been the driving force behind his success and impact.
Illustrative Story:
Joe’s curiosity led him and his brother to Sunny Slope. They were drawn to an abandoned mid-century modern building with potential, even though it wasn’t listed for sale. Through research, they uncovered the property’s history and reached out to the owner, a real estate agent who hadn’t pursued his plans for the property. This curiosity-driven approach enabled Joe to acquire and transform the building, setting the foundation for Rise Over Run’s projects in the neighborhood.
Tips for Developing Curiosity:
Follow Your Interests: Pursue topics and ideas that naturally catch your attention.
Avoid Prejudging Paths: Don’t dismiss opportunities that don’t fit the traditional mold of success.
Dig Deeper: Research and explore beyond surface-level information to uncover hidden opportunities.
Engage with Others: Learn from people who share your interests to expand your understanding and perspective.
By following Joe’s example and advice, you can make curiosity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Joe McCallum (he/him):
Co-Owner, Rise Over Run
About Rise Over Run: Rise Over Run is an investment holding company focused on adaptive reuse and infill real estate development in the Sunnyslope neighborhood of Phoenix, AZ. We currently own two properties and are pursuing further acquisitions in the area. Our anchor property is currently being re-positioned as an Arizona-focused taproom and community space, which will use the name Rise Over Run. Our other property has a coffee shop, art studio and florist.
Website: riseoverrunaz.com/about
LinkedIn: linkedin.com/company/rise-over-run-az/
Twitter Handle: @RiseOverRunAZ
Facebook Page: facebook.com/riseoverrunaz
Instagram Handle: @riseoverrunaz
Other URL: smallchange.co/projects/sunnyslope_rising
Biographical Information: Joe McCallum brings over 20 years of investing and business experience to Rise Over Run’s real estate development strategy. As part of the Rise Over Run project, Joe has led the effort to develop community ties, attract tenants and manage financial strategy. Joe’s investment career spanned across asset classes and industries, giving him a diverse perspective on capital allocation and investment analysis. His experience includes senior analyst roles at Steel Canyon Capital, an Arizona hedge fund focused on US equities and distressed debt, and Keeley Asset Management, a Chicago mutual fund manager where he covered REITs among other sectors. Prior roles include private equity and investment banking where he conducted in-depth financial analysis and due diligence for capital markets and M&A transactions.
Since 2021, Joe has been actively deploying family capital across small-scale real estate development projects, public equity strategies and minority investments in private companies. He also helped build Fundamental Edge, a hedge fund analyst training firm, and currently instructs the Applied Value Investing course at Arizona State University. Joe holds an MBA from the University of Wisconsin-Madison’s Applied Security Analysis Program and a BS in Finance from Arizona State University.
LinkedIn Profile: linkedin.com/in/joemccallum
Twitter Handle: @jsmccallum
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If a location is not noted, the events below are virtual.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 28, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
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Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington, DC, October 21-22, 2025.
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