This post was originally produced for Forbes.

Paul Polak and Mal Warwick, authors of the Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (Berrett-Koehler Publishers 2013) argue that only business motivated by a desire to help the poor and executed at massive scale has the potential to end global poverty.

According to the authors, approximately 2.8 billion people live on less than $2 per day. Not only is the group of people extremely poor, they also represent a multi-trillion dollar market. By building a business to address the needs of at least 100 million of them, social entrepreneurs stand a can attract the capital required to grow the business.

On Monday, December 9, 2013 at 5:00 Eastern, Polak and Warwick will join me for a live discussion about the solution to global poverty.

Tune in and listen while you work.

Polak founded IDE 30 years ago to sell low-cost treadle pumps for irrigation to poor farmers in Bangladesh,ultimately increasing th…

Authors: Social Entrepreneurship At Scale The…

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