Superpowers for Good

Superpowers for Good

After a Record-Breaking GivingTuesday, Charities Brace for What Comes Next

Devin D. Thorpe's avatar
Devin D. Thorpe
Dec 12, 2019
∙ Paid

Nonprofit leaders worry that a drop in year-end giving could affect crucial charitable services across U.S.

Press Release – WASHINGTON (December 9, 2019) — Another GivingTuesday is in the books, and although the 24-hour global push for charitable donations raised a record $511 million – up 28 percent from last year – many nonprofits could still be in trouble. The GivingTuesday campaign has grown steadily since it started in 2012, but charities say it is what comes next that matters more, and that has many concerned.

“GivingTuesday kicks off the year-end giving season, which for some charities represents a third or more of the money they raise all year,” says Shannon McCracken of The Nonprofit Alliance. “Last year, a strong GivingTuesday was followed by a sharp drop in year-end donations for many nonprofits,” she adds. Many of the organization’s members are bracing the possibility of a similar roller-coaster this year.

Although many factors were at play in late 2018, the changes in tax la…

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