New Collaboration Brings More CSR Coverage
One of my role models is a young social entrepreneur, Nidhi Singh, in India who has created a platform not unlike the Your Mark on the World Center to cover corporate social responsibility (CSR), social entrepreneurship, impact investing and philanthropy in India.
Nidhi reached out to me about six months ago to explore a collaboration between the Your Mark on the World Center and her platform, CSRlive.in. We are excited to be doing so, cross sharing content to give her audience direct access to our stories and our audience direct access to hers.
India recently passed a law requiring all corporations to do some CSR. Nidhi explains, “The new mandatory CSR law has opened up a world of possibilities for Corporate India to do good and contribute strategically to equitable, sustainable growth in India. So I would not say this is a problem, rather a tremendous opportunity that has materialized for all CSR & Sustainability professionals to work, collaborate and create real, on-ground impact with some real funds (INR 25,000 Cr/ $4.5 Billion annually) that are now available specifically for this purpose. There are many companies that have been voluntarily executing CSR projects but many more new companies (approximately 16,500) have now come under the ambit of the new CSR law. CSRlive aims to facilitate the process of optimum utilization of this CSR spend.”
Nidhi has ambitious plans for CSRlive. She says, “As an online platform dedicated to briging news, updates, policy changes, and expert opinions in the CSR & Sustianability sector; we promote best practises, thereby inspiring and encouraging more of the best to take a foothold, grow and expand. We facilitate connections between relevant stakeholders – for example – a genuine NGO looking to survive/scale up can present it’s case and funding requirements to a Corporate company looking for an authentic project that is aligned with their CSR policy. If there is a noteworthy activity in the CSR & Sustainability domain, CSRlive will be its voice. Going forward, we also aim to acknowledge best practises through CSRlive Change-Makers Awards.”
Nidhi has an inspiring vision for the future. “We believe in the power of a good story that is well told to engage and inspire people towards greater good! Getting transferred to the CSR division is still considered ‘Corporate suicide’ (though unadmittedly)- and CSRlive is committed to turning this around with its reportage and passion to connect and bring the right people to the right jobs and the right funds to the right organizations and individuals. The success of CSRlive will be in facilitating a change in mindset – which in itself is half the battle won,” she says.
On Wednesday, December 9, 2015 at 11:00 Eastern, Nidhi will join me here for a live discussion about CSRlive and the promise of the new CSR law in India. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
You can download an audio podcast here or subscribe via iTunes.
More about CSRlive.in:
Twitter: @CSRlive_In
CSRlive is positioned as India’s credible, livewire news platform dedicated to the social sector and CSR practices presenting content that is delivered using innovative social media engagement, cutting edge technology and a sterling team of subject matter Journalists. We intend to create new benchmarks with frontline reportage on CSR, Sustainability, Philanthropy and Corporate Citizenship. We aim to not only inform, but to establish long-term partnerships with different stakeholders, creating a synergy between available resources and needs of communities. Through CSRlive.in, we intend to give voice and strength to every noteworthy activity in this sector, whether undertaken by a small gram Panchayat or a large multinational Company. As a part of our long-term strategy, we will identify, analyze and acknowledge the best practices and the real change-makers in the social sector, through our proprietary Award modules.
Nidhi Singh, courtesy of CSRlive.in
Nidhi’s bio:
Twitter: @nidstertalk
Nidhi is a prominent Social Entrepreneur and a well known name in the field of Advisory and Communication in the sustainability space. She is a former Television Journalist and has worked with leading National Channels like Star News and TV Today Network in various capacities widely reporting on lifestyle, fashion and trends. As a successful entrepreneur Nidhi is co-founder of thecsrjournal.in, Indigreen – a fair trade, organic clothing label & The Green People of India (TGPI) – a collective of sustainable enterprises across India. Nidhi is very passionate about Yoga and is a long time practitioner of Kriya Yoga Meditation as taught by Paramahansa Yogananda (Autobiography of a Yogi).
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