New SDG-Aligned Frontier Tech Brand to Include Best-of-Class Social Impact Marketing
Press Release – New York, NY — June 16, 2018. 5th Element Group, PBC, a public benefit company that has launched the first worldwide “Innovation Supercluster” focused on the intersection of frontier tech and the achievement of the UN Sustainable Development Goals, has entered into an agreement to acquire GoodXChange Corporation (“GoodX”), an innovative marketing company dedicated to amplifying brands that are working to meet the SDGs.
GoodX, headquartered in Raleigh, North Carolina, creates, promotes and manages “Good ExchangesⓇ” between corporate brands and consumers. The company’s stated goal is “to redirect a portion of the $2 trillion spent on corporate global marketing to causes aligned with the UN SDGs.” Specifically, these digital good exchanges enable consumers to engage with global brands to unlock donations to causes that matter to both parties.
GoodX has been engaged by some of the world’s fla…