Read the full Forbes article and watch the interview here: http://onforb.es/1TfOwCx. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Last month, social enterprise startup Imperative, in partnership with NYU, released a report called the “Workforce Purpose Index” that author and Imperative CEO Aaron Hurst hopes will be a positive disruptive force. Hurst says, “ It is the first study of purpose in the U.S. workforce and the findings are shifting the way the field is thinking about recruiting, culture and leadership.” Hurst hopes the report isn’t just filed away, but is used to drive change and improve recruiting. He says, “The goal is to have leaders across sectors understand the science of purpose in the workforce and begin to use it to help boost the performance and well being of their teams. It is the most disruptive and potentially positively game changing research about work in over a decade.” The introduction to the report begins the the following: 28% of the 150 million-member U.S. workforce defines the role of work in their lives primarily as a source of personal fulfillment and a way to help others. These Purpose-Oriented Workers, roughly 42 million strong, not only seek out purpose in their work, they create it and as a result, outperform the rest of the workforce.” Read the full Forbes article and watch the interview here: http://onforb.es/1TfOwCx.. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.