Listen now (21 mins) | July 10, 2015 - Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1HiQrl7. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Jenny Kassan is one of the world’s leading experts on investment crowdfunding and she’s passionate about using it for good! Jenny says, “Be yourself when raising capital. Just like with dating, it’s better to show your authentic self than to pretend you’re something you’re not. Not only will you be more likely to attract investors you’re happy with, the process will be easier and more enjoyable.” She helps nonprofits and social entrepreneurs figure out how to raise money. She explains, “You know that raising money from investors could help you take your business (or entrepreneurial nonprofit) to the next level of success. But you’ve heard horror stories about what it’s like to raise money from professional investors, like Venture Capitalists and Angel Investors, and you’re worried that’s not a good fit for you. You would like to raise money from regular folks – your community, customers, and fans. But you’ve heard that it might be illegal to do that.” “Good news! There are legal ways to raise investment capital from the crowd. One of the names for this is doing a Direct Public Offering, but it is also sometimes called by other names like investment crowdfunding,” she continues.” “A DPO is legal way to offer an investment opportunity (equity or debt) using public advertising and opening the opportunity to anyone, whether a wealthy professional investor or not (in legal parlance, you can open your investment offering to both unaccredited and accredited investors),” she concludes. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.