2025 Impact Report: Building the Impact Crowdfunding Ecosystem
A Foundational Edition from Superpowers for Good / The Super Crowd
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Impact matters to me because capital changes lives—and because “good intentions” aren’t the same thing as results. This report is my attempt to document and estimate the real-world impact of our work in 2025.
I’m calling this a Foundational Edition for a simple reason: while we have strong visibility into what we published and what we produced, we have not yet built the measurement systems needed to reliably track what happened because we produced it. Still, it’s important to start. Transparency beats perfection.
One more theme threads through everything below: we are deliberately expanding the community—investors, founders, intermediaries, ecosystem builders, advisors, judges, sponsors, and advocates—because a bigger, more connected ecosystem is itself a form of impact.
Note that companies raising capital do not pay to appear on the Superpowers for Good show, do not pay to apply to pitch and don’t pay to pitch if selected. Issuers do not pay to be listed in our Monday posts. Issuers cannot pay to be selected as Devin’s Impact Pick of the Week. While we have affordable advertising packages available, most issuer exposure is provided for free, supported by our sponsors.
How We Measure Impact in This Report
Why measurement matters
I believe in measuring real impact. At the same time, I haven’t yet implemented the mechanisms needed to directly attribute investments, revenue, or downstream outcomes to our content and events. This report is the bridge between “we think we help” and “we can prove it.”
What’s included vs. not included
Included
Measurable outputs (what we did: episodes, events, lists, etc.)
Estimated influence (modeled outcomes based on reasonable assumptions)
Unmeasured outcomes we believe occur (community expansion, credibility lift, investor education)
Three tiers of evidence
Measured outputs: counts we can verify or closely approximate
Estimated influence: modeled outcomes with stated assumptions
Unmeasured outcomes: important effects we believe are real, but have not yet instrumented
Overlap / non-additive totals
Many people encounter the same offering multiple times—via the show, the Monday list, a live pitch, a replay, a sponsor email, a social clip, or a friend’s share. These touches reinforce one another. Because of that, the modeled figures in this report should be treated as directional indicators and not strictly additive totals.
2025 at a Glance
Below are “headline indicators” that summarize our year. Most are estimates; where we have an exact number, I say so.
Issuer episodes produced: 69 companies featured on Superpowers for Good in 2025 (plus another 30 episodes with other changemakers and ecosystem builders)
Newsletter distribution (estimate): each episode was distributed to ~10,000 recipients twice (initial send + weekly digest)
Podcast reach (estimate): hundreds of listens per episode
e360tv reach (estimate): ~2,000 viewers per episode on average
Live pitch events (exact count): 6 (four quarterly live pitches + one at SuperCrowdLA + one at SuperCrowd25)
Pitching CEOs (derived): ~24 presenting companies (4 per event × 6 events)
Monday “new offerings” posts: ~50 weeks; ~12 offerings per week; ~600 offerings listed
Monday post views (estimate): ~3,000 views per weekly collection post
SuperCrowdLA participation: 75 in-person attendees and ~5,000 watched at least some of the program
SuperCrowd25 engagement: ~10,000 watched at least some of the program (estimate)
SuperCrowd25 VIPs (estimate): 100+ registered VIP participants supported through backstage access, directory, and VIP LinkedIn group
Capital Formation Impact
(Modeled estimates with clear assumptions.)
This section estimates how our work may have influenced investments into Reg CF and related offerings. These are not claims of causation. They are modeled influence estimates grounded in reasonable assumptions about how crowdfunding converts attention into investment.
Superpowers for Good Show: Issuer Appearances
What we did
In 2025, we featured 69 issuers on Superpowers for Good.
Each episode generally received:
Two newsletter sends to an audience of roughly ~10,000
Broad public distribution across YouTube, podcast platforms, and social channels (publicly accessible; view counts vary)
Airing via e360tv with an estimated reach of ~2,000 viewers per episode (estimate)
Modeled capital influence: the 1–5% approach
A practical way to model influence is to assume that media exposure contributes a small percentage of the capital an issuer raises, recognizing that founders do the heavy lift through their communities, follow-up, and ongoing marketing.
Assumptions:
Number of issuers featured: 69
Average raise size: ~$200,000 (estimate; some raise less, some far more)
Modeled influence band: 1% to 5% (estimate), with a midpoint of 3%
Modeled math (directional):
Estimated total raised across featured issuers:
69 × $200,000 ≈ $13,800,000Modeled influence range:
Low (1%): ~$138,000
Base (3%): ~$414,000
High (5%): ~$690,000
Why this model is plausible (and why it’s still only a model)
A successful Reg CF page may convert roughly 1–2% of page views into investments (industry rule-of-thumb)
Average investment size is often on the order of ~$1,000 (rule-of-thumb; varies by platform and issuer)
Founders who actively leverage third-party validation (“as seen on…”) often experience a meaningful credibility lift, especially among fence-sitters
But until we systematically track click-throughs (UTMs/short links) and collect founder feedback, this remains a conservative estimate.
Live Pitch Events: Capital Catalyzed
What we did
In 2025 we produced 6 live pitch events:
4 quarterly live pitches
1 live pitch at SuperCrowdLA
1 live pitch at SuperCrowd25
Each event featured:
4 pitching CEOs (24 total presenting companies over the year)
3 professional investor judges (judge seats that also drive promotion and attention)
These live pitch events consistently generate our highest engagement and the strongest “momentum effect” for participating companies.
How live pitches catalyze capital (three mechanisms)
Audience-driven investing during or immediately after the event (modeled)
Live events create urgency and social proof. We do not yet track verified link clicks or platform conversions from these shows, so we model conservatively.
A reasonable modeled range per event:
Low: ~$2,000
Base: ~$5,000
High: ~$10,000
Annualized across 6 events:
Low: ~$12,000
Base: ~$30,000
High: ~$60,000
Judge-investor capital (modeled, based on lived experience)
You noted that judges average one five-figure investment per pitch event. That is a powerful and direct mechanism: professional investors using the process for screening and diligence, and sometimes investing meaningful amounts.
A reasonable five-figure modeling range per event:
Low: $10,000
Base: $15,000
High: $25,000
Annualized across 6 events:
Low: $60,000
Base: $90,000
High: $150,000
“Winner lift”
Each live pitch includes:
A judge-selected winner
An audience-choice award (SuperCrowd award)
That recognition often becomes a reusable credibility asset for founders. Some winners have gone on to raise substantially more—sometimes reaching seven figures later. We do not claim those follow-on raises as caused by winning. But we do believe the award and exposure function as a credibility signal that helps founders convert interest into action over time.
What we can responsibly say about live pitch capital impact
Combining (A) immediate audience investing and (B) judge-investor capital (and not including long-tail “winner lift”), a conservative modeled range for 2025 would be:
Low: ~$72,000
Base: ~$120,000
High: ~$210,000
Again, this is modeled influence based on reasonable assumptions and observed behavior—not audited attribution.
Devin’s Impact Pick of the Week
This weekly feature goes to a small, highly engaged group of readers. What matters for impact modeling is not the size—it’s the engagement and behavior.
Founder-side capital impact
Assumptions:
Incremental investments influenced per week: 1 to 2 (estimate)
Average investment: ~$1,000 (estimate)
Weeks per year: ~50 (estimate)
Modeled annual influence:
Low: $1,000 × 1 × 50 = $50,000
High: $1,000 × 2 × 50 = $100,000
This estimate reflects “incremental” investments we believe may be influenced by the Pick as a call-to-action and validation signal.
Investor-side impact (introduced here, expanded in Education)
The Pick also functions as applied investor education—modeling how to evaluate opportunities through impact, risk, and alignment lenses. We do not claim it improves returns, but we believe it improves decision quality.
Monday “New Impact Offerings” Lists
Each Monday, we publish a list of the new impact offerings we find—typically around a dozen per week. These posts are usually the most popular content of the week and are intentionally designed to expand the ecosystem by:
surfacing more founders,
normalizing impact investing behavior,
and bringing more investors into the conversation.
Output footprint
50 weeks × ~12 offerings/week ≈ ~600 offerings listed in 2025
Modeled capital influence using a simple funnel
Assumptions (directional):
Views per weekly post: 3,000+ (average)
Click-through to offering pages: 1–2% (estimate) → 30–60 clicks
Conversion from click to investment: 1–2% (estimate) → 0.3–1.2 investments per week
Average investment: ~$1,000
Annualized across 50 weeks:
Low: ~$15,000
High: ~$60,000
This approach is intentionally conservative; the impact could be much higher.
Revenue catalyzed for issuers
Many of the issuers we feature sell consumer products, subscriptions, tickets, memberships, or B2B services. Their appearance can generate revenue in addition to investment—sometimes immediately.
We do not track issuer revenue lift, and the outcomes vary widely. Still, based on founder anecdotes and the nature of distribution:
Some issuers likely receive incremental purchases or inquiries following an appearance
B2B issuers may receive leads that convert later
Education and Investor/Founder Capability Building
(Primary unit of measure: capability built, not dollars.)
A large share of our work is education, and education has a long-term impact. It rarely shows up as an immediate measurable outcome, but it changes how people participate.
Ongoing Education: SuperCrowdHour Webinars
In 2025, we produced monthly SuperCrowdHour webinars (about a dozen in total). We believe:
Hundreds of people watch live or near-live per webinar
Over time, including replays, the audience may extend into the high hundreds or low thousands
Engagement isn’t always loud—questions are often limited—but that does not mean the content isn’t absorbed. Many viewers treat these webinars like a practical training library: watch, learn, apply.
Crucially, this content is evergreen. Unlike a news cycle, education content compounds over years.
Educational Newsletter + Show Content (Evergreen)
Across our editorial calendar—newsletters, show segments, explainers, and webinars—our educational intent is roughly split:
~50% investor-focused: diligence, risk awareness, expectations, alignment with values, how Reg CF works
~50% issuer/founder-focused: how investors evaluate deals, how to communicate credibility, how to raise responsibly, how to use validation effectively
The goal is not hype. The goal is competent participation.
We also view Devin’s Impact Pick of the Week as a form of applied investor education: it doesn’t just highlight an offering—it demonstrates a way to think.
What we believe education changes
What we believe—based on grounded principles and consistent feedback—is that education supports:
better questions asked,
better diligence habits,
healthier expectations and risk tolerance,
better alignment between values and investments,
and more informed participation over time.
This is ecosystem-building impact: education expands the community by reducing confusion and lowering the barriers to entry.
Convenings and Community Impact
(SuperCrowdLA and SuperCrowd25, distinct from ongoing education.)
These convenings matter because they do something content alone cannot: they build social capital and shared identity. They make the ecosystem feel real.
On-Stage Participation as Social Impact
At SuperCrowdLA and SuperCrowd25, we intentionally give all kinds of people—investors, entrepreneurs, ecosystem builders—the opportunity to participate on stage.
That matters. Visibility is impact. Belonging is impact. A microphone is impact.
When people see someone like them contributing to the capital conversation, the community expands.
In-Person Participation (SuperCrowdLA)
SuperCrowdLA brought ~75 people into the room. In-person convenings generate a tangible value:
real conversations,
authentic trust-building,
and the creation of actionable next steps.
Remote Engagement (Estimated)
Based on platform distribution patterns and what we can observe indirectly, we believe:
~5,000 people watched at least some of SuperCrowdLA
~10,000 people watched at least some of SuperCrowd25
VIP Engagement at SuperCrowd25
SuperCrowd25 included a VIP layer designed to create better-than-in-person networking at scale.
In 2025:
100+ registered VIPs (estimate) received backstage access for networking
VIPs were invited to be listed in a directory, received the directory, and were invited into a private VIP LinkedIn group
The result was a high-trust networking environment where issuers could meet investors, advisors and ecosystem builders.
Community members reported that this created tangible outcomes, including:
actionable connections,
follow-up conversations,
and invitations for participants to appear on other TV programs
This is ecosystem building in its purest form: connections that create next opportunities.
Applied Education at Convenings
SuperCrowdLA and SuperCrowd25 also delivered applied education content that—again—split roughly:
~50% investor-focused
~50% issuer-focused
We describe this separately to avoid double-counting with our other education programs. The difference here is intensity: convenings create a shared context that accelerates learning.
Integrity Notes: Limitations, Caveats, and What We’re Not Claiming
To keep this report honest and useful:
Attribution limits: We are estimating influence, not proving causation.
Overlap: Audiences overlap across channels; the modeled figures are not strictly additive.
Unmeasured outcomes: We believe we help founders raise capital and generate revenue, and we believe we help investors make better decisions—but we do not yet have the measurement spine to prove those outcomes systematically.
Why publish anyway: Because measurement starts with a baseline. This report is the start of a more rigorous approach, not the end.
Measurement Upgrades for 2026 (Commitments)
In 2026, we will begin replacing assumptions with data using lightweight, repeatable measurement tools.
Goal: In 2026, we want to keep the integrity of this report while dramatically improving evidence quality.
Final Thoughts
To every founder who trusted us with your story, every investor who showed up with curiosity, every judge who brought real expertise, every ecosystem builder who helped connect the dots, and every reader who shares our work—thank you.
We are building something bigger than content. We are building a community where impact-oriented capital formation feels normal, accessible, and compelling.
If you are a founder who appeared on our show, pitched at a live event, or benefited from our community in any way, I invite you to share your outcomes—privately if you prefer. If you’re an investor, I’d love to hear which principles, frameworks, or stories helped you think more clearly.
In 2026, we’ll measure better, connect more people, and help more capital flow to the entrepreneurs building the future.
Support Our Sponsors
Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope and RISE Robotics. Learn more about advertising with us here.
Max-Impact Members
(We’re grateful for every one of these community champions who make this work possible.)
Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Green, Envirosult | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
SuperGreen Live, January 22–24, 2026, livestreaming globally. Organized by Green2Gold and The Super Crowd, Inc., this three-day event will spotlight the intersection of impact crowdfunding, sustainable innovation, and climate solutions. Featuring expert-led panels, interactive workshops, and live pitch sessions, SuperGreen Live brings together entrepreneurs, investors, policymakers, and activists to explore how capital and climate action can work hand in hand. With global livestreaming, VIP networking opportunities, and exclusive content, this event will empower participants to turn bold ideas into real impact. Don’t miss your chance to join tens of thousands of changemakers at the largest virtual sustainability event of the year. Learn more about sponsoring the event here. Interested in speaking? Apply here. Support our work with a tax-deductible donation here.
Demo Day at SuperGreen Live. Apply now to present at the SuperGreen Live Demo Day session on January 22! The application window is closing soon; apply today at 4sc.fun/sgdemo. The Demo Day session is open to innovators in the field of climate solutions and sustainability who are NOT currently raising under Regulation Crowdfunding.
Live Pitch at SuperGreen Live. Apply now to pitch at the SuperGreen Live—Live Pitch on January 23! The application window closes January 5th; apply today at s4g.biz/sgapply. The Live Pitch is open to innovators in the field of climate solutions and sustainability who ARE currently raising under Regulation Crowdfunding.
SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on January 27th at 1:30 PM ET/10:30 AM PT. Mark your calendar. We’ll send private emails to Impact Members with registration details.
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
Join UGLY TALK: Women Tech Founders in San Francisco on January 29, 2026, an energizing in-person gathering of 100 women founders focused on funding strategies and discovering SuperCrowd as a powerful alternative for raising capital.
If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.
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